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Monthly Archives: June 2014

  1. Fitness App Usage is Skyrocketing

    In the last half decade we've seen a transformation in our culture. Companies have turned to mobile and its apps at a record setting pace. Since 2007, we've witnessed cell phones and tablets go from kind of popular, to the social norm. Everyone has a cell phone. Mobile has brought apps to our ADHD suffering fingertips and average daily app usage per capita has increased year after year, over the last six years. While daily app usage grows, daily health and fitness app usage soars. Flurry Analytics recently reported that fitness app usage is growing 87% faster than the overall app market. People just love data mining through their own results, as well as posting them to show their friends. Battles in Silicon Valley are on. Apple and Google both want in, badly. HealthKit and app Help are Apple's new developments for mobile health data tracking; Google created Google Fit. All you need to know is Apple advertises on

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  2. Is the Gluten-Free Craze Here to Stay?

    Health and fitness trends come and go like the wind. While gluten is a staple in almost every diet, with a whopping ten billion dollar retail-market that is expected to grow approximately 50% by 2016, it's hard to argue that gluten-free products are just more of your typical come and go, briefly en-vogue fitness fads. Ranging from beer, to bread, to soy sauce, to imitation beef, pork, fish and chicken, to our pet's chow, and a ton of other stuff, gluten (a protein composite found in rye, barley and wheat) is everywhere. Why? Well, gluten gives elasticity to dough, helping it rise and helping with the texture of baked goods, which makes it a very popular ingredient. However, it's not entirely ubiquitous; meat, potatoes, vegetables, fruit and rice are generally free of gluten. While gluten-free beer is an aberration, other alcoholic drinks are naturally gluten-free such as tequila, rum, wine, sherry, brandy, all-corn bourbons and corn whiskeys. From a medicinal standpoint, a glute

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