gatorade brominated vegetable oil

Gatorade Changes it Formula

We all should be thankful that Sarah Kavanagh lobbied to get Gatorade to remove an agent from its drinks, that has been patented as a flame retardant.  After negative consumer feedback regarding brominated vegetable oil (BVO), an ingredient in Gatordade, PepsiCo (Gatorades' parent company) released a statement today saying the company will no longer add BVO to its drinks. Gatorade made a formal announcement following a petition started by Sarah Kavanagh and signed by 200,000 people, that Gatorade would cease and desist from using the controversial ingredient.